Before you go —
we send free sample boxes to businesses evaluating our strips.
No minimum. No obligation. Just try them on real nails.
The $1,040 Nail Budget: What Customers Are Switching To
Here’s a number I pulled together for a wholesale inquiry last week: a customer who…
Marble Gel Nails Without the Salon Chair: A Side-by-Side Comparison
A customer emailed me a photo last month: a salon marble manicure she’d paid $68…
The Nail Design That Sells Itself in One Photo
A customer unboxed her order at the kitchen window, held the sheet up to the…
My Best-Selling Box of Nails Costs Me 89 Cents
I sell a box of gel nail strips for $5.99. My invoice from the factory…
The Business of Nail Wraps in 2026: Four Routes to Market, Priced Line by Line
The category turns a one-dollar box into a nine-to-eighteen-dollar sale. Here is where that money actually goes: landed cost, real 2026 platform fees, and four routes to market — Etsy, TikTok Shop, Amazon FBA and salons — priced line by line.
The Retail Nail Wrap Market in 2026: Seven Gaps Still Open
The market-size reports tell you nothing actionable. Here are the seven gaps still open in the retail nail wrap market in 2026 — sizing, men's fit, salons, toes, provable HEMA-free claims, the empty $25–$35 kit tier and subscriptions that retain — with the evidence and the first move for each.
Why Gel Nail Strips Lift: Six Causes and How to Fix Them
A lifting strip is almost never a manufacturing fault. Here are the six causes we see most, and what to change.
How to Launch a Private-Label Gel Nail Strip Brand Without Overordering
The most common way a new nail brand loses money is ordering a container of stock before a single customer has bought anything.